How to develop a market and build a successful business

Overview

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Innovation and entrepreneurship are considered to be renewal, revitalisation and growth engines. However, their impact is highly uncertain, unpredictable and frustrating managers, who are pushed outside their comfort zones. Growth through Innovation explores how organisations typically confront reality and explains why they struggle with several dangerous myths.

This book illustrates how you can do it differently by leveraging distinctive capabilities and by using an innovation lead compass. Basically, you will discover how to successfully reach your destination and influence your destiny. The author aspires to fill a critical gap in the existing literature by providing clear insights, simple diagnostic tools and techniques, unique strategies and practical steps.